Senior Product Marketing Manager
Core
Lead go-to-market execution and positioning for Catapult's Tactics & Coaching (T&C) product portfolio across American Football, Basketball, and Ice Hockey.
Role type
Senior Product Marketing Manager (Sports Tech)
Builds
Tactics & Coaching software solutions for professional sports teams
Domain
Sports performance technology
Deliverable
product features
Required skills
Go-to-market strategy, positioning and value proposition development, vertical messaging architecture, competitive intelligence, cross-functional coordination, commercial mindset
Preferred skills
Experience in scale-up or start-up environments, ability to translate complex technology into customer value
Technologies
Sports performance software, AI insights, video analytics
Responsibilities
Own go-to-market launch strategy and execution for T&C products; Develop and maintain clear positioning and value propositions; Build and maintain vertical messaging architecture; Monitor and maintain competitive intelligence; Capture and synthesize sales and market feedback; Own the T&C launch governance process and Global Marketing Calendar
Seniority
Senior, hands-on IC
