Digital Copywriter
Core
Develops engaging, benefit-focused content for digital and non-digital channels (social, email, web, video, print) to position T. Rowe Price's products and brand for individuals, advisors, and institutions.
Role type
Digital Copywriter
Builds
Social posts, email campaigns, web content, video scripts, and print collateral for financial services clients.
Domain
Financial Services / Asset Management
Deliverable
product features
Required skills
Copywriting, content strategy, audience segmentation, brand voice alignment, generative AI tool usage, project management
Preferred skills
Financial industry copywriting, SEO, accessibility principles, Figma, Microsoft Office Suite, Adobe Acrobat
Technologies
Generative AI tools, Figma, Microsoft Office Suite, Adobe Acrobat
Responsibilities
Collaborate with marketing and creative teams to define content objectives; generate compelling copy tailored to specific audience segments; apply brand tone and style guidelines; review and edit content produced by partners; manage project timelines and deadlines.
Seniority
Mid-level, hands-on IC