Principal Demand Generation Manager
Core
Uniting cross-functional stakeholders to develop and execute biannual, strategic, and integrated Demand Generation and Field Marketing plans to drive measurable growth.
Role type
Principal Demand Generation Manager
Builds
Integrated half-year plans that roll up to company goals, scalable operating rhythms, and high-impact projects for campaign development.
Domain
SaaS / B2B Demand Generation
Required skills
Strategic alignment, operational framework building, budget management, cross-functional influence, data-driven decision-making, end-to-end campaign execution
Preferred skills
Fresh thinking, growth mindset, prioritizing in dynamic environments
Responsibilities
Lead collaboration across Demand Generation, Partner Marketing, and Field Marketing; articulate integrated plans to secure executive alignment; champion operational excellence and accountability; synthesize complex data to guide executive decisions; identify and prioritize high-impact projects to scale the organization.
Seniority
Principal, strategy & mentorship
