Content Marketing Specialist
Core
Create and optimize high-quality, strategic content across channels to drive traffic, engagement, and campaign performance for a fintech-for-good giving platform.
Role type
Content Marketing Specialist
Builds
Blogs, emails, presentations, campaign assets, and optimized content for search and AI discovery.
Domain
Fintech / Non-profit giving / Digital marketing
Required skills
Strategic content planning, SEO and AEO optimization, content analytics, CMS management, cross-functional collaboration, stakeholder management, content workflow management, interview skills, campaign execution.
Preferred skills
Experience with SEMrush or Moz, GA4 and Google Search Console, WordPress or Webflow, Jira, Confluence, Slack.
Responsibilities
Develop and execute content deliverables supporting marketing goals; create content driving measurable outcomes; optimize content for search and AI discovery; report on content performance using KPIs; conduct keyword research and SEO audits; manage content workflows and document processes; interview experts and stakeholders to develop stories.
Seniority
Mid-level, hands-on IC