Product Marketing Manager
Core
Shape positioning, messaging, and go-to-market strategies for a fintech-for-good giving platform to help donors and nonprofits achieve their goals.
Role type
Product Marketing Manager
Builds
Product narratives, launch strategies, and marketing enablement materials for a mobile giving app
Domain
Fintech / Nonprofit technology
Deliverable
product features
Required skills
Customer and market research, competitive intelligence, positioning and messaging, launch strategy development, cross-functional collaboration, data-driven optimization
Responsibilities
Conduct customer, market, and competitive research; translate insights into positioning and messaging; build launch campaigns and channel plans; create and maintain core product marketing assets; track launch results and optimize plans based on data
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