Senior Content Marketing Manager
Core
Lead end-to-end content marketing strategy and production to drive brand awareness, intent, and loyalty for B2B SaaS customers.
Role type
Senior Content Marketing Manager (B2B SaaS)
Builds
Content assets including short-form videos, original research, case studies, webinar content, and social posts.
Domain
B2B SaaS marketing
Required skills
B2B content strategy, storytelling, copyediting, creative production, team leadership, stakeholder management, project management, performance analytics, channel distribution
Preferred skills
Experience with Google Analytics/Search Console, conference presentation pitching, agency/freelancer management, connecting content to pipeline revenue
Technologies
Google Analytics, Search Console, Lattice, Zoom, Slack
Responsibilities
Drive content strategy impacting business results; manage content production and execution across formats; partner with cross-functional teams to support growth goals; guide external partners and stakeholders; track and report on key metrics like web traffic, conversions, and revenue.
Seniority
Senior, hands-on IC with team leadership