Digital Performance Manager (Search)
Core
Own Halter's intent-driven global demand via Google Ads, SEO, and AI answer engine visibility to capture farmers actively seeking solutions.
Role type
Senior Performance Marketing Manager (Search & SEO)
Builds
Qualified leads and pipeline for Halter's virtual fencing and grazing technology platform.
Domain
AgTech / SaaS
Required skills
Google Ads management, SEO strategy, AI search visibility tracking, keyword research, competitive analysis, data-driven optimization, cross-functional briefing, technical SEO collaboration
Preferred skills
AgTech or hardware SaaS experience, multi-market search strategy, Generative Engine Optimization (GEO/AEO), LLM citation tracking, technical SEO expertise
Technologies
Google Ads, Google Search Console, AI answer engines (ChatGPT, Perplexity), analytics tools
Responsibilities
Audit search term reports and asset performance across NZ, AU, and US accounts to reduce waste; Review organic rankings for key terms and brief content to close gaps; Track and optimize visibility in AI answer engines; Collaborate with Website owner on technical SEO and page speed; Execute competitor-conquesting search campaigns; Report channel efficiency metrics (CPL, CAC) to leadership
Seniority
Senior, hands-on IC