Marketing Lead
Core
End-to-end marketing leadership owning product marketing and demand generation for a seed-stage AI platform serving the hospitality industry.
Role type
Marketing Lead (Hands-on, end-to-end ownership)
Builds
Product positioning, marketing site, video content, webinars, blog, paid ad campaigns, and lead generation funnels.
Domain
B2B SaaS / AI / Hospitality
Required skills
B2B SaaS or AI marketing, end-to-end campaign ownership, paid acquisition execution, inbound/outbound channel management, product positioning for technical products, marketing analytics, funnel optimization, A/B testing.
Preferred skills
Experience at Series A to C stage fast-growing companies, experimentation with emerging channels (newsletters, podcasts, influencer partnerships).
Technologies
LinkedIn, SEO, paid ad platforms, analytics tools.
Responsibilities
Build product positioning and develop the marketing site; create video content, use cases, and webinars; conduct competitor analysis; own the blog and design assets; execute field marketing campaigns; amplify founder thought leadership; design and optimize paid ad campaigns; refine signup funnels and build scalable lead generation.
Seniority
Senior, hands-on IC