Director, Social Media
Core
Lead GitLab's global social media strategy, managing organic and paid channels, YouTube growth, and employee advocacy to drive brand and business impact.
Role type
Director, Social Media (Player-coach)
Builds
Global social media programs, YouTube channels, paid social campaigns, and employee advocacy initiatives
Domain
B2B SaaS / Developer Tools / Social Media Marketing
Required skills
Global social media strategy, YouTube channel management, paid social integration, employee advocacy program leadership, cross-functional partnership, data-driven measurement frameworks, editorial judgment, AI tool application, crisis communication, multi-region content localization
Preferred skills
Experience with Sprout Social, Meltwater, EveryoneSocial, building AI-native marketing workflows
Technologies
Sprout Social, Meltwater, EveryoneSocial
Responsibilities
Own the performance of the social function and its contribution to marketing goals; Lead global organic strategy and channel plans; Own YouTube strategy end-to-end including programming and growth; Partner with Growth Marketing on paid social; Develop audience-focused campaigns; Guide content planning and publishing; Own the social media budget and agency relationships; Build processes for asynchronous remote collaboration; Use social listening and data to inform marketing decisions; Lead the measurement framework and reporting; Partner with DevRel on community engagement; Build creator and influencer programs; Support executive social presence; Apply AI tools across the social workflow; Guide responses to sensitive issues
Seniority
Director, strategic leadership with hands-on execution