CRM & Lifecycle Marketing/Senior CRM Executive
Core
Senior CRM Executive driving customer acquisition and retention strategies for a fresh dog food subscription service.
Role type
Senior CRM Executive (e-commerce/subscriptions)
Builds
Automated email/SMS campaigns, customer segmentation, and retention workflows for a dog food brand.
Domain
E-commerce / Pet Food / Subscription
Required skills
CRM strategy, email marketing, automation, A/B testing, data analysis, BI tools, SQL, HTML
Preferred skills
Klaviyo, Iterable, Braze, Synerise, Looker, Notion, product integrations
Responsibilities
Co-create CRM acquisition strategy, manage automated campaigns and metrics, design email/SMS flows, optimize automation for retention, analyze trends and build dashboards, run A/B tests, collaborate with Brand/Product/Data teams, personalize content based on customer data.
Seniority
Senior, hands-on IC