Director, Product Marketing
Core
Own the market thesis, messaging, and value propositions for a B2B SaaS platform to drive customer acquisition and win rates.
Role type
Director, Product Marketing
Builds
Product marketing strategy, messaging, sales enablement materials, and go-to-market narratives for a conversation-centric AI platform.
Domain
B2B SaaS, Customer Experience (CX), Contact Center, AI
Deliverable
product features
Required skills
Market segmentation, competitive analysis, sales enablement, product strategy, commercial acumen, team leadership, technical fluency, customer research, strategic writing
Responsibilities
Build and defend the market thesis by segment; conduct direct customer research and win/loss analysis; define messaging and value propositions; prioritize product launches; equip sales teams with narratives; lead a small team of product marketers.
Seniority
Director, hands-on IC with team leadership