Ad Sales Lead, Programmatic
Core
Lead Duolingo's premium programmatic ad business by building a deal-led book of business with agency holding companies and advertisers to monetize native formats and first-party learner signals.
Role type
Senior IC Ad Sales Lead (Programmatic)
Builds
Premium programmatic deals (PMP/PG) and annual commitments for Duolingo's mobile app inventory
Domain
Digital advertising, mobile app ecosystems, programmatic trading
Required skills
Programmatic sell-side sales, PMP/PG negotiation, holding-company agency relationships, mobile app inventory selling, ad tech workflows (DSP/SSP), data-driven pricing/packaging
Preferred skills
First-party audience segment selling, custom data product sales, hands-on Ad Ops partnership, supply path optimization
Technologies
DSP, SSP, PMP, PG, deal IDs, verification tools, MMM
Responsibilities
Own programmatic revenue targets and pipeline forecasting; negotiate annual/upfront commitments for premium deals; establish joint business planning with holdco programmatic teams; develop value proposition and measurement stories for buyers; coordinate deal setup and troubleshooting with Ad Ops; feed market intelligence to product and engineering leadership; build repeatable sales playbooks
Seniority
Senior, hands-on IC
