Brand Marketing Lead
Core
Lead integrated brand campaigns and creative strategy to position Brex as the intelligent finance platform for ambitious companies.
Role type
Senior Brand Marketing Lead (IC)
Builds
Large-scale brand moments, integrated media strategies, and brand measurement frameworks.
Domain
Fintech / B2B SaaS
Deliverable
product features
Required skills
Integrated campaign strategy, creative narrative development, media channel orchestration, cross-functional partnership, agency management, brand measurement frameworks, B2B/B2C audience insight.
Preferred skills
High-growth tech/SaaS/fintech background, portfolio of breakthrough campaigns, deep media landscape fluency, data-informed creative judgment.
Technologies
Paid Social, OOH, CTV, Digital Video, Sponsorships, High-Impact Content Partnerships
Responsibilities
Own end-to-end execution of major brand campaigns from insights to post-campaign analysis; translate product capabilities into distinctive campaign themes; orchestrate media strategies across multiple channels; partner with Product Marketing, Growth, Comms, and Design to align brand with product launches; establish brand measurement frameworks tracking awareness and lift; build repeatable frameworks and playbooks for brand consistency.
Seniority
Senior, hands-on IC