Marketing Manager – Patient & Growth Marketing, Vectibix
Core
Lead high-impact patient and growth marketing initiatives for a priority oncology brand, combining patient marketing, healthcare professional engagement, congress planning, and cross-functional brand leadership.
Role type
Senior Marketing Manager (Patient & Growth)
Builds
Patient-facing promotional resources, physician peer-to-peer learning programs, congress engagement initiatives, and commercial experimentation pilots.
Domain
Oncology / Pharmaceutical Marketing
Deliverable
product features
Required skills
Patient marketing strategy, Healthcare professional engagement, Congress planning, Budget management, Commercial experimentation, Cross-functional leadership, Agency management, Analytical thinking, Strategic planning, Emerging technology adoption
Preferred skills
Pharmaceutical or biotechnology commercial marketing experience, Peer-to-peer program leadership, Congress initiative experience, Familiarity with promotional review processes, AI and automation application
Technologies
AI-enabled capabilities, Automation tools
Responsibilities
Manage and optimize patient-facing promotional resources and websites; Lead physician-focused peer-to-peer learning and speaker programs; Plan and execute colorectal cancer congress engagement; Manage brand marketing budget and agency oversight; Champion commercial experimentation and translate learnings into best practices; Lead commercial strategy for priority customer segments; Contribute to brand strategy and annual planning; Identify and apply emerging technologies to improve marketing effectiveness.
Seniority
Senior, hands-on IC
