Senior Marketing Manager
Core
Lead marketing strategy and performance for a portfolio of university partners, driving growth through go-to-market strategies, campaign execution, and customer experience optimization.
Role type
Senior Marketing Manager (Education Technology)
Builds
Integrated go-to-market strategies, marketing campaigns, and customer engagement programs for university partners
Domain
Education Technology / Higher Education
Deliverable
product features
Required skills
Go-to-market strategy, digital performance marketing, team leadership, stakeholder management, budget management, data analysis, paid search, SEO, website optimization, conversion rate optimization
Preferred skills
Experience with Google Analytics, Salesforce Marketing Cloud, data visualization platforms, innovation and experimentation
Technologies
Google Analytics, Salesforce Marketing Cloud (SFMC), data visualization platforms
Responsibilities
Lead development and optimization of integrated go-to-market strategies; Own marketing performance and identify growth opportunities; Build relationships with university partners and internal stakeholders; Lead, coach, and develop a high-performing marketing team; Oversee end-to-end campaign execution; Champion customer experience and translate insights into effective marketing connections; Foster a test-and-learn culture; Manage marketing budgets and investment decisions
Seniority
Senior, hands-on IC with team leadership