Conversion Rate Optimisation Manager
Core
Drive continuous improvement of digital sales and customer journeys through strategic experimentation and data-driven insights.
Role type
Conversion Rate Optimisation Manager
Builds
Strategic experimentation roadmap and prioritised backlog for digital channels
Domain
Digital commerce, customer experience, behavioural science
Required skills
Conversion rate optimisation, behavioural science, hypothesis testing, data analysis, stakeholder management, experimentation platform proficiency, digital analytics, HTML/CSS/JavaScript knowledge
Preferred skills
Growth product management, customer discovery, capability uplift initiatives
Technologies
Adobe Target, Optimizely, SiteSpect, Adobe Analytics, FullStory
Responsibilities
Develop and manage prioritised experimentation backlog; Design and oversee A/B tests; Plan experiments supporting continuous discovery roadmap; Partner with Product Managers on optimisation strategy; Analyse quantitative and qualitative customer insights; Ensure rigorous experiment design and implementation
Seniority
Mid-level, hands-on IC