Digital Activation Manager
Core
Lead end-to-end digital activation for Samsung Australia campaigns across social, programmatic, and YouTube channels to connect millions of consumers.
Role type
Digital Activation Manager
Builds
Social, programmatic, and YouTube campaigns for Samsung's product portfolio (Mobile/Galaxy, TV & AV, digital appliances)
Domain
Digital Marketing / Programmatic Media Buying
Deliverable
product features
Required skills
Social media buying, Programmatic media buying, YouTube campaign execution, Audience targeting strategies, Automated bidding, Data-led measurement, Campaign optimization, Brand safety governance
Preferred skills
Experience with Tier 1 tech/retail/mobile clients, Multi-market team experience
Technologies
Meta, TikTok, X, Reddit, DV360, Ads Data Hub, Conversion Lift, Search Lift
Responsibilities
Lead end-to-end social, programmatic and YouTube activation; Manage campaign setup, trafficking, optimisation, pacing and budget delivery; Develop and optimise audience strategies using first-party data and lookalike audiences; Monitor campaign performance and implement data-driven optimisation recommendations; Ensure best practice in brand safety, quality assurance, and governance; Partner with internal specialists and client stakeholders to deliver campaign outcomes
Seniority
Mid-level, hands-on IC
