Senior Field Marketing Specialist
Core
Senior Field Marketing Specialist driving pipeline growth through strategic planning and hands-on execution of field programs, events, and account-based activations.
Role type
Senior IC field marketing specialist
Builds
Field marketing programs, executive roundtables, industry-specific digital campaigns, account-based activations, and scalable event frameworks
Domain
B2B technology sales and marketing
Deliverable
product features
Required skills
Field marketing strategy, account-based marketing (ABM), pipeline generation, event management, marketing technology stack management, data analysis, cross-functional collaboration, systems thinking, AI tool adoption
Preferred skills
Experience with Salesforce, event platforms, outreach tools, automation workflows
Technologies
Salesforce, event management systems, outreach tools, AI tools
Responsibilities
Identify emerging industries and account segments for growth; Develop and execute targeted field marketing programs; Partner with Sales Leadership to align initiatives with commercial priorities; Collaborate with Channel teams to extend regional reach; Build standardized event frameworks and processes; Manage initiatives end-to-end from strategy to execution; Maximize value of marketing technology and AI to improve efficiency; Measure program performance using pipeline and conversion metrics
Seniority
Senior, hands-on IC
