eCommerce Content Executive
Core
Shape the online experience for millions of customers by delivering engaging, data-led content across the website and app to support commercial strategy and drive business growth.
Role type
eCommerce Content Executive
Builds
Homepage and landing page content, seasonal event wireframes, and optimized customer journeys for Moonpig UK website and app.
Domain
eCommerce / Online Gifting
Deliverable
product features
Required skills
eCommerce content planning, A/B testing, wireframing, customer journey optimization, CMS management, web analytics, SEO best practices, data analysis, creative development, cross-functional collaboration
Preferred skills
Contentful experience, familiarity with A/B testing tools, SEO expertise
Responsibilities
Plan, build, and optimize homepage and landing page content; maintain the eCommerce content plan aligned with commercial strategy; partner with Card, Marketing, and Buying teams to develop onsite creative; create page wireframes for seasonal events; drive improvements in commercial KPIs through content optimization; monitor page performance and ensure mobile optimization; conduct regular site walks to identify customer journey improvements; plan, execute, and analyze A/B tests across copy, creative, and layouts; proactively suggest and test new ideas to improve engagement and performance.
