Senior Integrated Content Marketing Strategist
Core
Leads integrated content strategy for complex B2B accounts, connecting content initiatives directly to pipeline and revenue objectives.
Role type
Senior Integrated Content Marketing Strategist (Client-facing)
Builds
Content roadmaps, thought leadership, sales enablement materials, lead magnets, whitepapers, research reports, and brand messaging for B2B clients.
Domain
B2B Marketing / Content Strategy
Deliverable
product features
Required skills
B2B integrated content strategy, audience research, data analysis, AI tool proficiency, client communication, strategic roadmap definition, team mentoring, cross-functional collaboration, storytelling, funnel optimization
Preferred skills
Journalism or copywriting background, advanced data visualization, product-oriented perspective
Technologies
HubSpot, Salesforce, GA4, Figma, Unbounce, Claude, ChatGPT, Gemini, Perplexity
Responsibilities
Own end-to-end integrated content strategy and execution; Lead content audits aligned with the B2B buyer journey; Define strategic content roadmaps for assigned accounts; Develop and communicate clear content theses and strategic recommendations; Optimize content operations through effective use of AI technologies; Lead client communication and serve as a strategic authority on content direction; Mentor and develop team members; Identify opportunities to expand content offerings
Seniority
Senior, hands-on IC with mentorship responsibilities