Fractional Senior Marketing Director
Core
Provide strategic marketing leadership to a global professional services firm undergoing post-acquisition transformation, focusing on brand positioning, demand generation, and scalable frameworks for the Australian market.
Role type
Fractional Senior Marketing Director (Independent Contractor)
Builds
Marketing strategies, integrated campaigns, demand generation initiatives, and scalable operational frameworks
Domain
Professional Services / SaaS / Technology
Required skills
Strategic marketing planning, integrated campaign leadership, demand generation, brand positioning, sales alignment, budget management, agency management, marketing operations, SEO/digital marketing expertise, executive stakeholder collaboration
Preferred skills
Post-acquisition integration experience, Australian market knowledge, independent contractor autonomy
Technologies
SEO tools, paid media platforms, CRM/Marketing Automation systems
Responsibilities
Develop and execute strategic marketing plans aligned with business objectives; lead integrated marketing campaigns and demand generation; strengthen brand positioning and market narrative; align marketing and sales teams; manage external agency partners and marketing budgets; optimize marketing operations and governance; evaluate performance and recommend improvements; collaborate on long-term marketing roadmaps
Seniority
Senior, hands-on IC