Senior Lifecycle Marketing Manager
Core
Build and scale a sophisticated lifecycle marketing engine across a broad portfolio of container and AI-focused products, owning programs for activation, engagement, retention, and renewal.
Role type
Senior Lifecycle Marketing Manager
Builds
Lifecycle campaigns, automated lead and renewal motions, and structured lifecycle roadmaps for container and AI products.
Domain
SaaS / Cloud Infrastructure / AI
Required skills
Lifecycle marketing strategy, Marketing automation (Marko/equivalent), Audience validation, Technical-to-message translation, Campaign QA and launch operations, Data governance
Preferred skills
SQL, Experience in product-led growth or self-serve environments
Technologies
Marketo, Marketing automation platforms
Responsibilities
Build and scale lifecycle programs across email and in-product channels; Run large-scale programmatic campaigns against tens of millions of users; Automate lead and renewal motions; Validate audiences and behavioral signals with data teams; Manage contact governance and suppression lists; Own campaign QA and launch operations; Translate technical signals into effective messaging for developers and admins; Shape and sequence the lifecycle roadmap; Coordinate creative and external partners; Operationalize reporting.
Seniority
Senior, hands-on IC