Marketing Specialist Bathroom & Wellness Italy
Core
Execute centrally defined marketing strategy for Villeroy & Boch and Ideal Standard brands in the Italian market to drive company objectives.
Role type
Marketing Specialist
Builds
Marketing campaigns and channel plans for ceramics and lifestyle products
Domain
Ceramics and lifestyle retail
Deliverable
product features
Required skills
Marketing budget management, Channel plan execution, POS segmentation, Display management, ROI analysis, Project management, Influencing and negotiation
Preferred skills
Ability to travel North of Italy
Technologies
Marketing tools, Process toolkits
Responsibilities
Manage allocated marketing budget ensuring compliance with spending limits; Partner with Brand Manager and portfolio managers to execute channel plans; Optimize spend based on central brand guidelines to deliver healthy ROI; Identify relevant POS through customer segmentation; Collaborate with Sales Team on display management to accelerate product visibility; Analyze results and ROI of channel display programs.
