B2B Demand Generation Leader
Core
Build and lead airSlate's B2B demand-generation function from the ground up to scale signNow and AltaFlow B2B revenue.
Role type
Senior IC B2B Demand Generation Leader
Builds
B2B revenue pipeline for SignNow and AltaFlow
Domain
SaaS, Document Management, Workflow Automation
Required skills
B2B demand generation strategy, ABM program design, lead generation and nurturing, MQL and funnel target setting, target-account selection and qualification, MarTech/RevOps stack management, attribution and funnel analytics, team building and scaling
Preferred skills
PLG-to-sales-assisted GTM experience, enterprise sales motion experience, document/workflow software domain knowledge
Responsibilities
Design and execute integrated ABM, lead-generation and nurture programs for SMB, mid-market and enterprise buyers; Jointly set MQL, sourced-pipeline and funnel-conversion targets with Sales, RevOps and BUs; Define and improve target-account selection, qualification, lead scoring, routing, handoff and follow-up SLAs; Partner with GTM Leaders, PMMs and Campaign Strategy to translate ICP and business priorities into campaigns; Instrument attribution and report conversion from demand source through sales-accepted opportunity; Assess current people, processes and technology and build repeatable operating cadences
Seniority
Senior, hands-on IC and people leader
