Senior Product Marketing Manager - Customer Growth
Core
Own growth and go-to-market strategy for retail digital asset trading platform, driving user acquisition, onboarding, and feature adoption from first impression to first trade.
Role type
Senior Product Marketing Manager (Growth)
Builds
Retail trading platform for digital assets
Domain
Fintech / Crypto / Digital Assets
Deliverable
product features
Required skills
Growth marketing, acquisition strategy, user lifecycle management, A/B testing, data analysis, cross-functional alignment, competitive landscape analysis
Preferred skills
Regulated financial services experience, crypto/digital asset domain knowledge, CRM and content management systems expertise
Responsibilities
Define and lead market entry and aggressive growth strategies; Experiment with creative tactics to drive acquisition and conversion; Plan and ship multi-channel campaigns end-to-end; Track competitive landscape and shape positioning; Connect Product and Marketing on acquisition-related initiatives