Director of Editorial & Social Strategy
Core
Design the editorial operating system and build a global network of contributors to drive organic social growth and commercial outcomes for attraction operators.
Role type
Director of Editorial & Social Strategy
Builds
Integrated content engine, organic social strategy, scalable contributor network
Domain
Leisure and attractions industry (SaaS)
Required skills
Editorial judgment, buyer journey mapping, organic social strategy, content performance analysis, cross-functional leadership, AI tool proficiency, contributor management, creative direction, data-driven decision making
Preferred skills
Experience with AI-enabled workflows, building scalable content operations, industry creator networks
Technologies
AI tools, social media platforms, web analytics tools
Responsibilities
Align with marketing teams on messaging and content priorities; define audiences, topics, and content pillars; own organic social strategy and growth; run the integrated editorial calendar; build scalable contributor models; enable company evangelists; use data to scale or refine content programs.
Seniority
Director, strategic leadership & orchestration
