Head of Product Marketing & Growth – APAC
Core
Lead product marketing and product-led growth strategy for the APAC portfolio, connecting product positioning, ecommerce performance, and customer acquisition to deliver commercial outcomes.
Role type
Senior leadership product marketing and growth lead
Builds
Product positioning, ecommerce performance, customer acquisition, and retention initiatives for the APAC portfolio
Domain
FMCG, food, retail, consumer goods
Deliverable
product features
Required skills
Product marketing strategy, ecommerce performance management, customer acquisition and retention, portfolio optimization, go-to-market execution, cross-functional leadership, commercial acumen, data analysis, stakeholder influence
Preferred skills
Experience in category management, brand development, building high-performing teams
Technologies
None stated
Responsibilities
Develop and execute APAC product marketing and product-led growth strategy; Drive ecommerce performance, customer acquisition, conversion and retention initiatives; Lead portfolio optimisation, product innovation opportunities and go-to-market execution; Translate customer, market and sales insights into commercial growth recommendations; Build strong cross-functional alignment across Sales, NPD, Operations and Commercial teams
Seniority
Senior, hands-on leadership