Head of Demand Generation
Core
Owns end-to-end demand engine (paid, organic, website, SEO/GEO, content, conversion) to drive qualified pipeline and revenue for an EdTech SaaS platform.
Role type
Senior IC Head of Demand Generation
Builds
Scalable demand programs, high-performing website/landing pages, and revenue-focused content clusters
Domain
B2B SaaS / EdTech
Required skills
B2B SaaS digital growth, team leadership, paid acquisition, CRO, SEO/GEO, editorial judgment, digital design understanding, enterprise sales awareness, analytics, commercial acumen, AI agents and agentic workflows
Preferred skills
20M–100M ARR SaaS experience, international SaaS exposure, close collaboration with PMM and Commercial teams
Technologies
Claude, LLM-based tooling
Responsibilities
Own paid, organic, website, and conversion channels; Lead website structure, messaging, UX, landing pages, and CRO; Lead paid acquisition and €2M+ budget allocation; Build scalable SEO/GEO and intent-based content clusters; Lead revenue-focused content aligned to buyer journey; Lead paid, content, web, and design teams
Seniority
Senior, hands-on IC
