Programmatic & Data Strategist - 12 Month Contract - Hybrid
Core
Serve as the sales expert on programmatic, data segments, and insights products to drive revenue growth by crafting innovative solutions and leveraging AI.
Role type
Senior Programmatic & Data Strategist (Sales Enablement)
Builds
Programmatic deals, data segments, and actionable client insights
Domain
Digital Advertising / Programmatic / Ad Tech
Required skills
Programmatic advertising expertise, Ad tech platforms (GAM, AdX, DV360, TTD, Magnite, Amazon TAM), LLMs and Generative AI application, Client presentation and relationship management, Data analytics and insight generation, Revenue forecasting and budgeting, Open Bidding and Prebid knowledge
Preferred skills
Bachelor's degree in business, marketing, or technical field
Technologies
GAM, AdX, DV360, TTD, Magnite, Amazon TAM, Gemini, ChatGPT, Claude, Open Bidding, Prebid
Responsibilities
Guide sales teams to close deals and drive revenue using programmatic and data insights; Formulate programmatic strategies for clients and partners; Support pitch support, client presentations, and campaign optimizations; Apply LLMs and Generative AI to automate operational processes and synthesize complex datasets; Monitor dashboards to track key monetization metrics and campaign performance; Support financial budgeting, revenue forecasting, and test plans for revenue optimization
