Senior Integrated Campaign Strategist
Core
Design and own end-to-end integrated marketing campaigns that move B2B buying groups through the full funnel, bridging brand equity and demand generation to accelerate pipeline.
Role type
Senior Integrated Campaign Strategist (B2B)
Builds
Global campaign programs and modular frameworks for regional execution
Domain
B2B Cybersecurity Marketing
Required skills
Integrated marketing strategy, B2B campaign orchestration, full-funnel management, cross-functional leadership, data storytelling, multi-touch attribution (MTA), global program design, creative brief development, stakeholder management, sales cycle navigation
Preferred skills
Experience with mixed media models, ability to influence journey-specific content strategy, executive presentation skills
Technologies
MTA tools, Mixed Media Models, Campaign management platforms
Responsibilities
Design full-funnel programs mapping touchpoints from awareness to sales enablement; Partner with Sales, Product, and BUs to own the complete campaign lifecycle; Define core strategic logic ensuring narrative continuity across global channels; Synthesize strategies into executive showcases to secure stakeholder buy-in; Review program health and MTA signals to drive content pivots; Build modular Campaign-in-a-Box frameworks for regional teams
Seniority
Senior, hands-on IC
