SEO Analyst, Salt Lake City, UT
Core
Execute SEO strategy to drive traffic and improve search results for WGU's website and owned properties.
Role type
SEO Analyst
Builds
Organic search traffic and optimized web content
Domain
Higher Education / Digital Marketing
Required skills
Keyword research, competitor analysis, link-building, on-page optimization, technical SEO, analytics reporting, CMS management
Preferred skills
HTML/CSS/JavaScript knowledge, experience with SEO tools (Google Analytics, SEMrush, Screaming Frog), content management experience
Technologies
Google Analytics, SEMrush, Screaming Frog, SEOClarity, AEM, WordPress, WorkFront
Responsibilities
Conduct keyword research to identify high-value search phrases; Perform keyword and competitor analyses; Execute effective link-building strategies; Optimize page content, metadata, and other on-page elements; Monitor daily performance metrics and KPIs; Create reporting on website analytics and performance; Keep up to date on current algorithm and SEO trends.
Seniority
Mid-level, hands-on IC