Assistant Director (Content Development)
Core
Leads digital content development for a public agency, translating organizational priorities into audience-centric content across corporate and leadership social media channels.
Role type
Assistant Director, Content Development
Builds
Digital content strategy, creative assets (photography, videography, motion graphics), and content ecosystems for public agency channels.
Domain
Public Sector / Digital Communications
Required skills
Content strategy, creative asset production, data analysis, influencer/KOL management, project management, team mentoring, AI tool adoption
Preferred skills
Emerging content formats, cross-government collaboration, brand storytelling
Technologies
Social media platforms, AI-enabled content tools, motion graphics software
Responsibilities
Oversee digital content strategy development; Lead ideation and production of creative assets; Analyze channel performance data; Build relationships with creators and KOLs; Develop networks across government; Manage project planning, budgeting, and compliance; Identify trending topics for content; Mentor team and educate communications officers on best practices and AI tools.