Asst Manager/Manager, Marketing Communications, SMEs Go Digital Division
Core
Promote the SMEs Go Digital platform and digitalization initiatives to Singapore's SMEs through content creation, media partnerships, and events.
Role type
Manager, Marketing Communications
Builds
Marketing campaigns, content assets, and event programs for the SMEs Go Digital platform
Domain
Government / Digital Economy / SME Support
Deliverable
product features
Required skills
Content development, digital marketing, media partnership management, newsletter management, vendor management, event execution, strategic planning
Preferred skills
B2B marketing experience
Technologies
CMS platforms, email marketing tools, social media channels
Responsibilities
Maintain coherence of messaging and narratives across platforms, execute strategic content partnerships with media publishers, develop and manage monthly newsletters, oversee content publication on websites and platforms, implement outreach events, manage marketing budgets and procurement
Seniority
Manager, hands-on IC