Martech Lead
Core
Lead the strategy and integration of the marketing data and technology ecosystem, building scalable data products and applying AI/ML to marketing use cases.
Role type
Martech Lead (Data & AI)
Builds
Marketing data products, pipelines, and AI-enabled customer experiences
Domain
Marketing Technology / Data Engineering / AI
Deliverable
production ML models
Required skills
SQL, Python, Databricks, Experimentation design, Identity resolution, CDP/CRM knowledge, AI/ML for marketing
Preferred skills
Adobe Experience Cloud, Salesforce Marketing Cloud, Tealium, mParticle, DV360, The Trade Desk, Snowflake, BigQuery, Power BI, Tableau
Technologies
Databricks, SQL, Python, APIs, Cloud data platforms, Adobe Experience Cloud, Salesforce Marketing Cloud, Tealium, mParticle, DV360, The Trade Desk, Xandr, LiveRamp, Snowflake, BigQuery, Azure Data Factory, Power BI, Tableau, Looker, Google Analytics 4
Responsibilities
Lead strategy and integration of marketing data ecosystem; Build scalable marketing data products and pipelines; Establish data foundations for audience management and identity resolution; Design and analyze A/B tests and incrementality studies; Apply AI/ML to lead scoring, propensity modeling, and personalization; Translate data into actionable recommendations; Lead data governance and privacy compliance.
Seniority
Senior, hands-on IC
