Senior Manager, Commercial Marketing - Connected Care
Core
Senior Manager leading commercialization, market adoption, and portfolio growth for Baxter's Connected Care digital products and platforms.
Role type
Senior Manager, Commercial Marketing
Builds
Connected devices, software, and digital platforms for healthcare settings
Domain
Healthcare technology / Digital Health
Deliverable
product features
Required skills
Commercial marketing strategy, go-to-market planning, sales enablement, customer engagement, data-driven insights, cross-functional influence, healthcare technology ecosystem knowledge
Preferred skills
MBA, global product launch experience, SaaS/connected device marketing, matrix organization leadership
Technologies
Digital health platforms, connected devices, SaaS, interoperability systems
Responsibilities
Drive portfolio growth by monitoring adoption, utilization, and revenue KPIs; Develop and execute commercialization and product launch strategies; Partner cross-functionally with Product, Sales, and Medical Affairs to deliver initiatives; Create differentiated positioning and value propositions for clinical and IT decision-makers; Lead sales enablement and launch excellence programs; Optimize customer lifecycle marketing and demand generation campaigns; Build scalable marketing capabilities and coach teams.
Seniority
Senior Manager, hands-on leadership