Assistant Brand Manager - Imperial Leather
Core
Support the development, execution, and evaluation of brand strategies and marketing plans to drive growth for the Imperial Leather brand.
Role type
Assistant Brand Manager
Builds
Integrated marketing campaigns, brand communications plans, and shopper execution strategies for personal care products.
Domain
FMCG / Personal Care (Imperial Leather)
Deliverable
product features
Required skills
Brand strategy, market analysis, campaign execution, P&L understanding, agency management, digital marketing, consumer insights, project management, data interpretation.
Preferred skills
Experience with marketing tools, familiarity with market research, ability to manage ambiguity.
Responsibilities
Manage specific elements of the 12-month brand growth plan; support implementation of integrated marketing campaigns; develop brand communications and shopper plans; monitor brand performance via key metrics; brief and manage agencies; champion brand positioning and guidelines.
Seniority
Junior, hands-on IC