Trade Marketing Specialist
Core
Develop and execute B2B digital marketing experiences and tools to engage travel partners and drive revenue for luxury cruise brands.
Role type
B2B digital marketing specialist
Builds
B2B digital experiences, email campaigns, social media content, and co-branded platforms for travel partners
Domain
Travel & Hospitality
Deliverable
product features
Required skills
B2B digital marketing, email marketing, social media management, Salesforce Pardot, HTML coding, project management, content calendar management
Preferred skills
CRM platforms, marketing automation, co-branding platforms, digital experience platforms
Technologies
Salesforce Pardot, Sprout Social, Hootsuite, Buffer, Regent Connect
Responsibilities
Manage and optimize B2B digital experiences across social media and email; Develop and manage B2B social media content and community engagement; Contribute to and manage a Trade digital content calendar; Support development and deployment of B2B email marketing campaigns; Utilize HTML coding skills to create and troubleshoot digital content; Serve as liaison between internal team and external agencies; Collaborate on marketing material requests and project management; Leverage reporting data to evaluate digital platform performance.
Seniority
Mid-level, hands-on IC