Discoverability Lead (GEO/AEO/SEO)
Core
Operational hub bridging AI discoverability intelligence (AEO/GEO/SEO) with content creators and go-to-market teams to improve velocity from insights to omni-channel content activations.
Role type
Senior IC discoverability lead (AEO/GEO/SEO)
Builds
Omni-channel content activations, prioritized action briefs, and agentic workflow routing for channel owners.
Domain
Generative AI search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and enterprise digital marketing.
Required skills
AEO/GEO strategy, technical SEO fundamentals (schema, crawling), data synthesis, cross-functional orchestration, agentic workflow governance, narrative alignment, structured data management, competitive intelligence analysis, prompt tracking, automation logic.
Preferred skills
AI citation platform experience (Profound, Peec AI, Scrunch), workflow orchestration tools (n8n, Zapier, Make), off-property influence channel management, matrixed enterprise marketing navigation, prototyping.
Technologies
Profound, Peec AI, Scrunch, Conductor, BrightEdge, Semrush, n8n, Zapier, Make, Power Automate, Airtable, JSON-LD, LLMs (ChatGPT, Perplexity, Claude, Gemini, Copilot).
Responsibilities
Monitor prompt sets and citation trends across generative engines; synthesize GEO intelligence with wider marketing streams; detect and triage narrative hot spots; translate technical retrieval mechanics into actionable briefs for channel owners; govern agentic workflow outputs for accuracy and alignment; align discoverability recommendations with enterprise content architecture.
Seniority
Mid-to-Senior, hands-on IC