Website Marketing Manager
Core
Business owner for marketing websites and landing pages, overseeing strategy, UX, martech integrations, SEO/AEO, and performance measurement to drive traffic, leads, and revenue for a portfolio of pet insurance brands.
Role type
Senior IC Website Marketing Manager
Builds
Multi-brand digital experiences, landing pages, and martech ecosystems for pet insurance products
Domain
Insurance / Digital Marketing / Martech
Required skills
Website strategy, SEO, AEO, UX/CX, Analytics, Conversion rate optimization, Martech ecosystem management, Project management, Stakeholder management, Technical requirements translation
Preferred skills
Insurance/financial services/healthcare experience, Enterprise CMS platforms, Agency/vendor management, GA4, GTM, Marketing automation, A/B testing, Personalization technologies
Technologies
GA4, GTM, Enterprise CMS, Marketing automation, Tag management systems, Experimentation tools, CRM, Analytics platforms
Responsibilities
Develop multi-year website strategy and roadmap; Lead website redesigns and migrations; Manage martech stack integrations (CRM, automation, personalization); Execute SEO and AI search optimization strategies; Optimize landing pages and conversion pathways; Establish KPIs and reporting frameworks; Lead cross-functional initiatives with Brand, Product, and IT teams.
Seniority
Senior, hands-on IC