Chief Marketing Officer
Core
Lead brand vision, guest experience design, and revenue growth for a luxury hospitality portfolio (1 Hotels, Baccarat, Treehouse) while evolving a purpose-driven loyalty ecosystem.
Role type
C-level Chief Marketing Officer (Hospitality/Luxury)
Builds
Global brand narratives, end-to-end guest journeys, experiential programming, and a mission-based loyalty platform for luxury hotels, F&B, and lifestyle concepts.
Domain
Luxury Hospitality, Lifestyle, Wellness, Experiential Marketing
Required skills
Brand strategy, guest journey design, revenue management, loyalty ecosystem development, experiential programming, social media strategy, partnership management, team leadership
Preferred skills
Purpose-driven brand building, digital transformation, community engagement, cross-industry experience (fashion/entertainment)
Technologies
CRM, digital marketing platforms, loyalty tech stacks
Responsibilities
Define global brand narratives, own the full guest journey from discovery to post-stay, lead the Mission Membership loyalty platform, drive revenue performance across rooms and F&B, build influencer and creator ecosystems, manage partnerships with artists and designers, lead a multidisciplinary marketing organization
Seniority
C-level, strategic leadership & organization building