Senior ABM Growth Marketing Manager
Core
Lead account-based marketing initiatives for PTC's Aerospace & Defense vertical to accelerate pipeline and strengthen executive engagement within strategic accounts.
Role type
Senior ABM Growth Marketing Manager
Builds
Personalized ABM campaigns, executive engagement programs, and strategic account plans for digital engineering portfolio.
Domain
Aerospace & Defense / Enterprise Software
Required skills
Account-Based Marketing strategy, B2B growth marketing, complex buying group navigation, Salesforce, Eloqua, 6sense, Qlik, LinkedIn Campaign Manager, executive engagement program management, budget planning, data-driven pipeline analysis
Preferred skills
Aerospace & Defense industry experience, Digital Engineering/PLM/MBSE domain knowledge, Global 2000 manufacturing stakeholder experience
Responsibilities
Design and execute 1:1 and 1:few ABM programs for strategic accounts; Partner with Account Executives and sales teams to align marketing strategies; Drive pipeline acceleration by engaging target buying groups; Lead executive engagement initiatives (Fast & Furious, Executive Exchange, Innovation Days); Monitor campaign performance and business impact using marketing tech stack; Manage ABM budget planning and allocation
Seniority
Senior, hands-on IC