Assistant Trade Marketing Manager
Core
Drive trade marketing and commercial execution for dermo-cosmetics brands across online and offline channels to secure retail listings and optimize e-commerce growth.
Role type
Assistant Trade Marketing Manager
Builds
Integrated promotion calendars, localized POSM/POG displays, e-commerce assets, and omni-channel campaign materials
Domain
Dermo-cosmetics / Consumer Packaged Goods (CPG)
Deliverable
product features | dashboards & analysis
Required skills
Integrated promotion planning, visual merchandising, retailer sell-in management, e-commerce asset localization, digital campaign coordination, budget tracking, market trend analysis
Preferred skills
Strategic action planning, KPI monitoring, ROI optimization
Technologies
ShopBack, HKTVmall, MNS.com, iWatsons, eShop, mobile APP
Responsibilities
Manage kit set planning and local packaging design; Drive localized adaptations for physical retail touchpoints and marketing events; Spearhead new item sell-in forms for major retail partners; Accelerate e-commerce productivity and scale digital channels; Coordinate monthly trade advertisements and website updates; Monitor and analyze performance of omni-channel campaigns against KPIs; Participate in managing commercial budgets