BRAND ACTIVATION MANAGER RENE FURTERER
Core
Define and pilot the omnichannel activation strategy for the René Furterer brand across the BENELUX market, orchestrating B2C, B2B2C, and B2B activations to drive brand visibility, market share, and sales.
Role type
Brand Activation Manager
Builds
Omnichannel marketing campaigns, media strategies, and promotional toolkits for dermo-cosmetics brands.
Domain
Dermo-cosmetics / Beauty / Pharmaceutical
Deliverable
product features
Required skills
Omnichannel strategy, B2C activation, B2B2C & B2B coordination, media strategy, budget management, content development, sales forecasting, stock management, performance analysis, competitive intelligence.
Preferred skills
Experience in BENELUX market, knowledge of dermo-cosmetics industry.
Technologies
Media planning tools, CRM systems, analytics platforms.
Responsibilities
Define local brand strategy and plan omnichannel activations; Prepare and report on commercial and advertising budgets; Develop B2C media strategy and manage agency relationships; Create offline activation tools and B2B master kits; Collaborate with retail and shopper activation teams; Manage product processes including positioning and promotions; Monitor sales performance, market share, and ROI; Conduct competitive intelligence and consumer insights analysis.
Seniority
Mid-Senior, hands-on IC