EC Paid Media Assistant Manager-TikTok
Core
Developing, executing, and optimizing e-commerce (EC) digital campaigns on TikTok, managing media buys, and overseeing the paid media budget.
Role type
Paid Media Assistant Manager (E-commerce)
Builds
TikTok paid media campaigns and e-commerce marketing initiatives
Domain
Dermo-cosmetics / E-commerce
Deliverable
product features
Required skills
Paid media campaign management, TikTok advertising, budget management, keyword research, audience targeting, cross-departmental collaboration, data analysis
Preferred skills
5A module application, E-CRM management, competitor analysis
Technologies
TikTok, 5A module
Responsibilities
Develop and optimize EC digital campaigns from conception to launch, define and evaluate paid media KPIs, conduct keyword and in-site research, manage overall paid media budget, collaborate with EC KA and CRM teams on retention and loyalty projects.
Seniority
Mid-level, hands-on IC