Email Marketing Specialist
Core
Plan, develop, execute, and optimize email communications for ASU Health and its academic units to support recruitment, enrollment, retention, and alumni engagement.
Role type
Email Marketing Specialist (hands-on IC)
Builds
Mass and targeted email campaigns, newsletters, automated journeys, and institutional announcements
Domain
Higher Education / Digital Marketing
Required skills
Salesforce Marketing Cloud, HTML/CSS, email automation, audience segmentation, list management, email analytics, deliverability management, QA testing
Preferred skills
Adobe Creative Suite, AI integration knowledge, AP style, dynamic content development
Technologies
Salesforce Marketing Cloud, HTML, CSS, email analytics tools, Adobe Creative Suite
Responsibilities
Design, build, test, schedule, and deploy email communications; manage recipient lists and audience segmentation; develop automated email journeys and workflows; monitor deliverability and performance metrics; coordinate email calendars across units; ensure accessibility and brand compliance.
Seniority
Mid-level, hands-on IC