Marketing Reporting and Analytics Senior Manager
Core
Partner with Consumer Marketing teams to deliver timely and actionable campaign insights across digital and offline channels, building dashboards and supporting business reviews.
Role type
Senior Manager, Marketing Reporting and Analytics
Builds
Performance dashboards (Tableau, DOMO) tracking KPIs like ROMI, ROAS, NPS, and registration volume.
Domain
Healthcare / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, DOMO, Power BI, Digital marketing metrics (CPM, CPA, CTR, conversion rate), Budget management, Strategic initiative ideation, Data quality maintenance, KPI framework definition, Executive presentation skills
Preferred skills
Experience with large, disconnected datasets, Healthcare industry knowledge
Technologies
Tableau, DOMO, Power BI, SQL
Responsibilities
Build and maintain performance dashboards; Support daily, weekly, and monthly business reviews; Analyze campaign effectiveness and test-and-learn results; Contribute to forecasting models and budget performance diagnostics; Maintain data quality and accuracy; Coordinate with Data Engineering and Martech teams; Define and evolve standard KPI definitions; Educate marketing stakeholders on data literacy.
Seniority
Senior, hands-on IC with strategic oversight
