Digital Analytics Manager
Core
Drive enterprise-wide digital strategy implementation and optimization by collecting, analyzing, and interpreting complex digital data to deliver actionable insights for consumer markets.
Role type
Senior IC Digital Analytics Manager
Builds
Standardized measurement plans, self-serve dashboards, and reporting frameworks for the Global Digital Storefront.
Domain
Financial services / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced digital analytics platforms (Adobe Analytics, CDP), Data visualization (Power BI, Tableau), SQL, Python (pandas, PySpark, scikit-learn), Experimentation design (A/B testing, MMM, attribution), Data modeling, Analytics engineering
Preferred skills
Agile project environment experience
Technologies
Adobe Analytics, Analysis Workspace, Adobe Target, Audience Manager, Real-Time CDP, Adobe Experience Platform, Databricks, Power BI, Tableau, SQL, R, Python, PySpark, MLflow
Responsibilities
Own end-to-end reporting and insights strategy; Design and maintain measurement plans and dashboards; Translate complex data into business-focused insights; Define and operationalize KPIs; Provide performance readouts and deep-dive analyses; Enable stakeholder self-service via reporting frameworks; Partner with product teams to embed measurement in features; Monitor data quality and resolve tracking gaps; Measure impact of enhancements and experiments.
Seniority
Senior, hands-on IC
