Digital Product Analyst
Core
Define requirements, prioritize work, manage backlogs, and coordinate the delivery of digital solutions across content, platforms, and customer journeys using data and stakeholder feedback.
Role type
Senior Product Analyst (Digital Experience)
Builds
Scalable, accessible, and effective digital experiences for customers
Domain
Financial Services / Digital Product & MarTech
Deliverable
product features
Required skills
Product discovery and strategy, backlog management, agile execution, data analysis, stakeholder alignment, change management
Preferred skills
MarTech ecosystem familiarity, customer data platform knowledge, design systems understanding, API-first architecture, AI awareness
Technologies
Adobe Experience Manager, Adobe Analytics, Customer Journey Analytics, Customer Data Platform, Adobe Target, Marketo, Salesforce, Tag Management, Jira, Rally
Responsibilities
Create product delivery plans and roadmaps, manage and refine backlogs with acceptance criteria, define success measures and analyze performance, lead or support user acceptance testing, coordinate launch readiness and campaign enablement, act as a connector to drive decisions and resolve dependencies
Seniority
Mid-Senior, hands-on IC
