Marketing Manager - Self Gifting
Core
Drive growth for Godiva's Self-Gifting & Impulse category by translating strategy into actionable portfolio, innovation, and market plans for premium confectionery consumption occasions.
Role type
Category Marketing Manager (FMCG)
Builds
Category strategies, annual operating plans, innovation projects, portfolio architectures, and market activation toolkits.
Domain
Premium confectionery, self-gifting, impulse buying, and everyday consumption occasions.
Deliverable
product features
Required skills
FMCG category management, strategic analysis, project coordination, commercial acumen, cross-functional collaboration, stakeholder influence, execution management.
Preferred skills
Premium food/confectionery experience, global marketing environments, innovation pipeline management, consumer research methodologies, portfolio architecture, premiumisation strategies.
Responsibilities
Develop and execute category strategies and growth initiatives; conduct consumer and competitor analysis; lead innovation projects from concept to launch; build portfolio architecture frameworks; define communication requirements with Brand and Design teams; monitor category performance and recommend optimizations.
Seniority
Mid-Senior, hands-on IC