Marketing Data Analyst
Core
Transform marketing and customer data into actionable decisions for Enterprise Marketing and business units by analyzing lead flow, nurture performance, and conversion across the sales funnel.
Role type
Senior Marketing Data Analyst (Financial Services)
Builds
Certified datasets, dashboards, and market/campaign research briefs for Marketing and Sales leaders.
Domain
Financial Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Expert SQL, Salesforce (SFDC) administration, Lead nurturing analytics, Financial services domain knowledge, AI-assisted research tools (Claude), Data validation & QA
Preferred skills
Python (pandas), Tableau, Databricks Genie, Contact enrichment tools
Technologies
Salesforce, Salesforce Marketing Cloud, Databricks, Tableau, Claude
Responsibilities
Analyze end-to-end lead performance (MQL to closed/funded) and recommend optimization; Build and maintain SQL queries, datasets, and dashboards; Support campaign planning with segment and channel analysis; Conduct market research using AI tools with rigorous validation; Enrich and clean contact/account data per compliance rules; Validate data against source systems and document logic; Present findings and briefs to business stakeholders.
Seniority
Senior, hands-on IC